Send Post Call Events

The Send Post Call Event action lets you automatically send call logs to your external tools, apps, or CRMs after every completed call. This helps centralize data and automate workflows without manual effort.

How It Works

When a call ends, the system will send a POST request to the provided server URL with complete call information. This includes the call summary, extracted data, and detailed metadata — ready to be consumed by any third-party app.

Setup Instructions

Create the Action

1. Go to Actions → Select Post Call Event
2. Add your Webhook URL (the server endpoint that will receive the data)
3. Click Save.

Webhook Payload Includes:

The following fields are automatically included in the POST request:

• Start Time
• End Time
• Duration
• Call Status (Completed, Missed, etc.)
• Call Type (Inbound / Outbound)
• Agent Name
• Agent Phone Number
• Lead Phone Number
• Goal Status (Achieved / Not Achieved)
• Call Rating (e.g., 1–5 stars or tags)
• Call Sentiment (Positive / Neutral / Negative)
• Ended Reason (e.g,. user hang-up, agent transfer)
• Call Summary (Auto-generated or defined by prompt)
• Extracted Info (via #Extract_Info action)
• Full Transcript (Complete conversation log)

Make sure your endpoint is ready to receive JSON payloads and handles retries if needed.

Sending Data to CRM, Marketing Tools, or Sheets

You can connect the Send Post Call Event action to any platform that supports webhooks or APIs. Popular use cases include:

• CRM Integration:
  Auto-create or update contacts/leads in platforms like HubSpot, Zoho, Salesforce, or custom CRMs using the call data.
• Marketing Tools:
  Trigger workflows in tools like ActiveCampaign, Mailchimp, or automation platforms like Zapier, N8N.
• Google Sheets or Databases:
  Send call logs directly into Google Sheets for reporting, dashboards, or manual follow-up workflows.

To achieve this, you can:

• Use tools like Zapier/Make.com/N8N as middleware
• Point the webhook URL to a backend server/script that routes the data to your system
• Use Google Apps Script to auto-fill Sheets from webhook payloads

Customize the call data structure on your server to match the target platform’s API format.

Best Practices

• Use this action to sync call data with CRMs, Google Sheets, marketing tools, or custom dashboards
• Combine with #Extract_Info for structured lead data
• Ensure endpoint response is fast and returns a 200 OK status to avoid retries