> ## Documentation Index
> Fetch the complete documentation index at: https://docs.voicemetrics.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Outbound Campaigns

> An Outbound Call Campaign works like a bulk email campaign — but with real-time voice conversations powered by AI. Use it to engage, qualify, and convert large volumes of contacts at scale, automatically.

## **How It Works**

<Steps>
  <Step title="Create a Contact List" stepNumber={1} titleSize="p">
    * Import Contacts or sync from your CRM
    * Organize contacts into **Lists** or apply **Tags**

    <Warning>
      1. Before starting a campaign, make sure to **import your phone number from Twilio**
      2. Verify it’s **active** for outbound calls.
    </Warning>
  </Step>

  <Step title="Launch a New Campaign" stepNumber={2} titleSize="p">
    * Go to **Campaigns** and click **New Campaign**
    * Set:
      * **Campaign Name**
      * **Assign AI Agent** & **Phone Number**  
      * Campaign Type as **"Batch Calling"**

            <img src="https://mintcdn.com/voicemetrics-47a09903/tpovZ-r2eRZbtODO/images/campaign2.png?fit=max&auto=format&n=tpovZ-r2eRZbtODO&q=85&s=e21faa7a4b14640842f34eb195729cfe" alt="Campaign2 Pn" width="1920" height="1080" data-path="images/campaign2.png" />
  </Step>

  <Step title="Select Recepients & Schedule Campaign" stepNumber={3} titleSize="p">
    * Choose your contact **list** and **tags** with multiple conditions.
    * Schedule your preferred **Date/time** to launch this campaign.
    * **Auto Redial Rules** for unanswered calls (e.g., retry after 15 mins, 4 hrs, next day)
  </Step>

  <Step title="AI Handles the Conversations" stepNumber={4} titleSize="p">
    * **Enable scheduling a follow-up call.** If the previous call was not connected.
    * Your AI agent will call each contact, ask predefined questions, and **take actions**
  </Step>

  <Step title="Post-Call Actions" stepNumber={5} titleSize="p">
    * Extract key contact info using **#Extract\_Info**
    * Book appointments with **#Book\_Calendar**
    * Push contact data to**CRM**  or Sheets using **#Post\_Call\_Event**
    * Full call log, summary, and transcript saved under **Call History.**
  </Step>
</Steps>

<img src="https://mintcdn.com/voicemetrics-47a09903/tpovZ-r2eRZbtODO/images/campaign3.png?fit=max&auto=format&n=tpovZ-r2eRZbtODO&q=85&s=8d8d198db5929c88d713632d7bacf1bf" alt="Campaign3 Pn" width="1920" height="1080" data-path="images/campaign3.png" />

## **Features**

* Target specific lead lists or tags
* Use custom agents with tailored prompts
* Assign dedicated outbound numbers
* Schedule campaigns in advance
* Auto redial settings to maximize answer rates
* Track performance via call analytics and conversion reports

## **Popular Use Cases**

1. **Cold Outreach**
   * Call purchased or collected cold contacts to introduce your product/service and qualify interest.
2. **Contact Reactivation**
   * Engage cold or inactive contacts from your client’s CRM with reactivation scripts.
3. **New Contact Follow-Up**
   * Automatically call new contacts within minutes of form submissions or ad conversions.
4. **Webinar / Event Reminders**
   * Send voice reminders before webinars, demos, or workshops and allow users to confirm or reschedule via the call.
5. **Missed Appointment Follow-Ups**
   * Call no-shows to offer rescheduling and gather feedback for future engagement.
6. **Limited-Time Offer Campaigns**
   * Promote short-term discounts or seasonal offers and drive quick conversions.
7. **Service Renewal / Upgrade Calls**
   * Call existing customers about subscription renewals or upsell opportunities.
8. **Feedback Collection**
   * Collect NPS or service feedback after a purchase or a completed service.

**Important**

<Note>
  Phone numbers must be imported from **Twilio**
</Note>

<Note>
  Use compliant call timings and respect DND regulations
</Note>

<Note>
  Combine with webhook integrations for deeper CRM sync and workflow automation
</Note>